{"id":562,"date":"2026-10-04T18:22:13","date_gmt":"2026-10-05T02:22:13","guid":{"rendered":"https:\/\/www.imagelp.com\/portfolio\/?p=562"},"modified":"2026-10-04T19:15:16","modified_gmt":"2026-10-05T03:15:16","slug":"cs-alaska","status":"publish","type":"post","link":"https:\/\/www.imagelp.com\/portfolio\/2026\/10\/04\/cs-alaska\/","title":{"rendered":"Alaska Airlines + Hawaiian Airlines Integration"},"content":{"rendered":"

Supporting a Complex Airline Integration Through Product Delivery<\/strong>
\nBusiness Analysis \u00b7 Product Ownership \u00b7 UX \u00b7 Agile Delivery<\/strong><\/p>\n

 <\/p>\n

Overview<\/h4>\n

As a Business Analyst \/ Product Owner on the Borealis UX team at Alaska Airlines, I supported the integration of Hawaiian Airlines into Alaska Airlines’ digital experience. My role focused on translating stakeholder needs and integration requirements into actionable work for the UX and Engineering teams. I created and refined Azure DevOps tickets and user stories, clarified requirements and acceptance criteria, and worked with Product Management, UX, Engineering, and Content teams to move work from requirements through delivery.<\/p>\n

\n

The Challenge<\/h4>\n

Integrating Hawaiian Airlines into Alaska Airlines required teams to understand how new business requirements would affect existing digital experiences and workflows. The challenge was turning complex integration requirements into clear, actionable work that different teams could understand and deliver.
\nKey considerations included:<\/p>\n

    \n
  • Business and stakeholder requirements<\/li>\n
  • Existing Alaska Airlines experiences<\/li>\n
  • Hawaiian Airlines integration needs<\/li>\n
  • User experience considerations<\/li>\n
  • Technical constraints<\/li>\n
  • Dependencies between teams<\/li>\n
  • Delivery priorities<\/li>\n<\/ul>\n
    \n

    My Role<\/h3>\n

    As a Business Analyst \/ Product Owner, I worked with the Product Manager, UX, Engineering, and stakeholders to help translate requirements into delivery-ready work. My responsibilities included:<\/p>\n

      \n
    • Translating stakeholder requirements into Azure DevOps tickets<\/li>\n
    • Creating and refining user stories<\/li>\n
    • Clarifying requirements with Product Management and stakeholders<\/li>\n
    • Defining acceptance criteria<\/li>\n
    • Breaking larger requirements into actionable work<\/li>\n
    • Managing and prioritizing UX-related backlog items<\/li>\n
    • Working with designers to clarify experience requirements<\/li>\n
    • Partnering with Engineering to resolve questions and dependencies<\/li>\n
    • Participating in backlog refinement and sprint planning<\/li>\n
    • Supporting work through the delivery process<\/li>\n<\/ul>\n

      Tools:<\/strong> Azure DevOps \u00b7 Figma \u00b7 Agile \/ Scrum<\/p>\n

      \n

      From Requirement to Delivery<\/h4>\n

      Stakeholder Need
      \n\u2193
      \nRequirements
      \n\u2193
      \nUser Story
      \n\u2193
      \nAcceptance Criteria
      \n\u2193
      \nUX + Engineering Refinement
      \n\u2193
      \nDelivery<\/p>\n

      \n

      What I Contributed<\/h4>\n

      My contribution went beyond simply creating tickets. I helped create shared understanding between stakeholders, Product, UX, and Engineering by clarifying:<\/p>\n

        \n
      • What problem are we solving?<\/li>\n
      • Who is affected?<\/li>\n
      • What does the experience need to accomplish?<\/li>\n
      • What needs to happen for the work to be considered complete?<\/li>\n
      • What dependencies or constraints need to be considered?<\/li>\n<\/ul>\n

        This helped transform complex integration requirements into work that could be prioritized, refined, designed, and delivered.<\/p>\n

        \n

        Product + UX<\/h4>\n

        My UX background was particularly valuable in this role. Rather than approaching requirements only from a business or technical perspective, I could also consider how a requirement would affect the user experience and overall workflow. This allowed me to connect:<\/p>\n

        Business Requirements + User Needs + UX Design + Technical Constraints<\/strong><\/p>\n

        to create more actionable product work.<\/p>\n

        \n

        What I Learned<\/h4>\n

        The Hawaiian Airlines integration reinforced the importance of creating clarity early in product development. Complex initiatives require more than defining what to build. Teams also need a shared understanding of why it matters, who it affects, what the experience should accomplish, and what “done” means. This experience expanded my work beyond traditional UX design and strengthened my ability to contribute across product strategy, business analysis, UX, and Agile delivery.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Supported the integration of Hawaiian Airlines into Alaska Airlines’ digital experience by translating stakeholder requirements into Azure DevOps tickets, user stories, and delivery-ready work for UX and Engineering.<\/p>\n","protected":false},"author":1,"featured_media":563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"two_page_speed":[],"footnotes":""},"categories":[62],"tags":[50,45,51,47,46,48,49],"class_list":["post-562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-agile","tag-alaska-airlines","tag-azure-devops","tag-business-analysis","tag-hawaiian-airlines","tag-product-ownership","tag-ux"],"jetpack_featured_media_url":"https:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2026\/10\/Alaska-Hawaiian.png","_links":{"self":[{"href":"https:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/posts\/562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/comments?post=562"}],"version-history":[{"count":0,"href":"https:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/posts\/562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/media\/563"}],"wp:attachment":[{"href":"https:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/media?parent=562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/categories?post=562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/tags?post=562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}