{"id":323,"date":"2019-04-01T13:46:05","date_gmt":"2019-04-01T21:46:05","guid":{"rendered":"http:\/\/www.imagelp.com\/portfolio\/?page_id=323"},"modified":"2026-10-06T09:02:01","modified_gmt":"2026-10-06T17:02:01","slug":"me","status":"publish","type":"page","link":"http:\/\/www.imagelp.com\/portfolio\/","title":{"rendered":"About Me"},"content":{"rendered":"<p><strong>I design and improve complex enterprise products by connecting user needs, business requirements, and technical constraints. With 10+ years of experience across product design, UX research, business analysis, and Agile delivery, I turn ambiguous problems into clear, scalable experiences teams can build.<\/strong><\/p>\n<div class='content-column one_third'><p><a href=\"http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/experiment.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-514\" src=\"http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/experiment.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/experiment.png 512w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/experiment-300x300.png 300w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/experiment-150x150.png 150w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/experiment-280x280.png 280w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/experiment-100x100.png 100w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><\/a><br \/>\n<strong>Product Design\u00a0<\/strong><\/p>\n<ul>\n<li>Enterprise UX<\/li>\n<li>Interaction Design<\/li>\n<li>Information Architecture<\/li>\n<li>Prototyping<\/li>\n<li>Design Systems<\/li>\n<\/ul><\/div>\n<div class='content-column one_third'><p><a href=\"http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/strategic.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-513\" src=\"http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/strategic.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/strategic.png 512w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/strategic-300x300.png 300w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/strategic-150x150.png 150w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/strategic-280x280.png 280w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/strategic-100x100.png 100w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><\/a><br \/>\n<strong>Product &amp; Business Analysis<\/strong><\/p>\n<ul>\n<li>Requirements Gathering<\/li>\n<li>User Stories<\/li>\n<li>Acceptance Criteria<\/li>\n<li>Process Mapping<\/li>\n<li>Backlog Management<\/li>\n<\/ul><\/div>\n<div class='content-column one_third last_column'><p><a href=\"http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/plant.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-516\" src=\"http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/plant.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/plant.png 512w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/plant-300x300.png 300w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/plant-150x150.png 150w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/plant-280x280.png 280w, http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2023\/04\/plant-100x100.png 100w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><\/a><br \/>\n<strong>Research &amp; Delivery<\/strong><\/p>\n<ul>\n<li>User Interviews<\/li>\n<li>Usability Testing<\/li>\n<li>Workshops<\/li>\n<li>Agile \/ Scrum<\/li>\n<li>Stakeholder Alignment<\/li>\n<\/ul><\/div><div class='clear_column'><\/div>\n<p><!-- FEATURED WORK --><\/p>\n<div style=\"clear: both; margin-top: 50px; margin-bottom: 50px;\">\n<h2 style=\"margin-bottom: 10px;\">Featured Work<\/h2>\n<p style=\"margin-bottom: 30px;\"><strong>From Problem\u00a0 to Product<\/strong> &#8211; I connect research, requirements, design, and delivery to turn complex business problems into clear, scalable product experiences. These selected projects demonstrating my experience designing complex enterprise products, workflows, and digital experiences.<\/p>\n<div class='content-column one_third'><div style=\"padding-right: 20px; box-sizing: border-box;\">\n<p><a href=\"https:\/\/www.imagelp.com\/portfolio\/cs-alaska\"><br \/>\n<img \nsrc=\"https:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2026\/10\/Airline-Integration-Over-Island-Skies.png\"\nalt=\"Alaska Airlines and Hawaiian Airlines Integration\"\nstyle=\"width:100%; height:auto; display:block; margin-bottom:20px;\"\n\/><br \/>\n<\/a><\/p>\n<h3 style=\"margin-bottom:10px;\">\nAlaska Airlines + Hawaiian Airlines Integration<br \/>\n<\/h3>\n<p>\nProduct Ownership \u00b7 Business Analysis \u00b7 Enterprise UX\n<\/p>\n<p>\n<a href=\"https:\/\/www.imagelp.com\/portfolio\/cs-alaska\"><br \/>\n<strong>VIEW CASE STUDY \u2192<\/strong><br \/>\n<\/a>\n<\/p>\n<\/div><\/div>\n<div class='content-column one_third'><div style=\"padding-left: 10px; padding-right: 10px; box-sizing: border-box;\">\n<p><a href=\"https:\/\/www.imagelp.com\/portfolio\/cs-oreilly\"><br \/>\n<img \nsrc=\"https:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2026\/10\/OReilly-POS_-Before-and-After.png\"\nalt=\"O'Reilly Auto Parts Transactions Recall POS redesign\"\nstyle=\"width:100%; height:auto; display:block; margin-bottom:20px;\"\n\/><br \/>\n<\/a><\/p>\n<h3 style=\"margin-bottom:10px;\">\nO\u2019Reilly Auto Parts \u2014 Transactions Recall<br \/>\n<\/h3>\n<p>\nEnterprise POS \u00b7 Workflow Design \u00b7 6,400+ Stores\n<\/p>\n<p>\n<a href=\"https:\/\/www.imagelp.com\/portfolio\/cs-oreilly\"><br \/>\n<strong>VIEW CASE STUDY \u2192<\/strong><br \/>\n<\/a>\n<\/p>\n<\/div><\/div>\n<div class='content-column one_third last_column'><div style=\"padding-left: 20px; box-sizing: border-box;\">\n<p><a href=\"https:\/\/www.imagelp.com\/portfolio\/itc\/\"><br \/>\n<img \nsrc=\"http:\/\/www.imagelp.com\/portfolio\/wp-content\/uploads\/2026\/10\/UW-IT-Connect-Case-Study.png\"\nalt=\"University of Washington IT Connect Portal Redesign\"\nstyle=\"width:100%; height:auto; display:block; margin-bottom:20px;\"\n\/><br \/>\n<\/a><\/p>\n<h3 style=\"margin-bottom:10px;\">\nUW IT Connect Experience Redesign<br \/>\n<\/h3>\n<p>\nEnterprise UX \u00b7 Information Architecture \u00b7 UX Research\n<\/p>\n<p>\n<a href=\"https:\/\/www.imagelp.com\/portfolio\/itc\/\"><br \/>\n<strong>VIEW CASE STUDY \u2192<\/strong><br \/>\n<\/a>\n<\/p>\n<\/div><\/div><div class='clear_column'><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><strong>Let&#8217;s Connect<\/strong><\/h3>\n<p>Interested in working together or learning more about my work?<br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/lnspham\/\" target=\"_blank\" rel=\"noopener\">LinkedIn \u2192<\/a><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f308-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"308\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/portfolio\/wp-json\/wp\/v2\/pages\/323#wpcf7-f308-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"308\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f308-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> Your Name (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your Email (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Subject<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your Message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"165\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I design and improve complex enterprise products by connecting user needs, business requirements, and technical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"two_page_speed":[],"footnotes":""},"class_list":["post-323","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/pages\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/comments?post=323"}],"version-history":[{"count":0,"href":"http:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/pages\/323\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.imagelp.com\/portfolio\/wp-json\/wp\/v2\/media?parent=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}